Matahari departmental stores have a loyalty club which uses a card based system right now. The challenge was a loyalty application that allows the user to use the app as a card in a process that includes bar code scanning & connecting between various stakeholder machines which are not online with each other. The app should function as a promo broadcaster, loyalty card, and a platform on which all the various marketing teams can come together in a single process.
Responsibilities: As the solution architect for the application I ideated and created the mobile application with wireframes. This was supported by a contextual study done both at the beginning of the project and once protoype was ready, testing the app throughout the process.
Product design
Process design
Contextual Study
Mobile app design
Ekta Rohra Jafri 